The Brumbies brand continues to strengthen both domestically and internationally.
The Brumbies now outrank the Reds when it comes to total TV audience for the season. With a strong global brand the Brumbies have managed to secure major sponsorships from Hong Kong, Israel and the United Kingdom.
The Brumbies have the highest percentage of members per capita of any Super Rugby franchise. When many of the teams’ TV audience declined in 2016 the Brumbies had a boost, especially in emerging markets like the UK and Japan. When the Brumbies were featured on Fox Sports they delivered an average viewership of 68,600 more than the Reds, Force and Rebels and behind only the Waratahs. Out of the top ten matches shown on Fox Sports in 2016, the Brumbies feature on four occasions. The Brumbies draw a crowd wherever they play, and therefore add additional revenue into the system.
The Brumbies have the most storied history of any Australian Super Rugby franchise. They have reached six finals and been crowned Champions on two occasions. Founded in 1996 the Brumbies reached their maiden final a year later and first tasted success in 2001 defeating the Sharks 36-6 in the Final in front of a crowd of 26,271 at Bruce Stadium. The team repeated the feat in 2004 with the epic 47-38 success over the Crusaders in the showdown which was, once more, played at Bruce Stadium. A huge crowd of 28,753 watched the match. In addition, the Brumbies finished top of the amalgamated ladder in both 2001 and 2004 and were Australian Conference Champions in 2016 following the competition reorganisation.
WALLABY PRODUCTION LINE
The ACT has always proven to be a fertile breeding ground for future international stars and the Brumbies are immensely proud of the record that nearly 50% of players who have represented the franchise have gone on to play for Australia. Our world class high performance program is regarded as one of the best programs in world rugby and has helped the club recruit players from all corners of the globe whilst never neglecting the local talent.
Local talent from Canberra and the surrounding region has been a hallmark of the club since its inception in 1996. Indeed, the number of local players who have made a name for themselves in the colours of the Brumbies, and before that their predecessors, is huge. Currently the Brumbies can boast a total of 10 home-grown products in their squad. The current Canberra locals are:
- Robbie Abel
- Anthony Fainga’a
- Saia Fainga’a
- Leslie Leulua’iali’i-Makin
- Joe Powell
- Tom Staniforth
- Jordan Jackson-Hope
- Faalelei Sione
- Tom Cusack
- Ryan Lonergan
BRUMBIES – THE FACTS
- Two-Times Champions
- Six-Times Grand Finalists
- 50% of all Brumbies players have become Wallabies
- Highest percentage of members per capita of any Super Rugby Franchise.
- The Brumbies jersey holds the highest sponsorship value of all Australian Super Rugby franchises.
- 10 Canberra-born players in the squad.
- Brumbies facilitate local competition which has 7 major divisions, over 100 senior teams, 260 junior teams, school-based programs, and 9,000 registered weekend players.