16 Oct Brumbies announce renewed multi-year partnership with Land Rover Australia
The Aquis Brumbies are pleased to announce a renewed, multi-year partnership with one of the world’s leading automotive brands, Land Rover.
Tim Krieger, Land Rover Australia General Manager, Communications and Public Relations said, “Land Rover is excited about continuing our support for the Brumbies. The Brumbies continue to deliver strong results on the field, as well as working hard to engage the rugby community in Canberra and nationwide. We look forward to working with the Brumbies to help grow rugby’s support in the community.”
The Brumbies and Land Rover Australia have enjoyed a myriad of successful integrated marketing and activation strategies over the past three years, establishing a strong, sincere and successful alliance between the two brands.
Under the agreement Land Rover Australia will retain its place as the Official Automotive Partner of the Brumbies and will continue to feature on the left sleeve of all playing jerseys, as well as receiving a multitude of additional marketing assets across the Brumbies operation.
Brumbies CEO Michael Jones is pleased the Brumbies can continue working with an iconic brand such as Land Rover.
“We are really pleased that Land Rover has decided to re-sign for a further long term contract which is a strong vote of confidence in the future direction of the club” Jones said.
“It is doubly gratifying that the strength of our brand and the value of our partnerships continue to grow and at the same time we have a company of the prestige of Land Rover believe in us and be prepared to continue our long standing relationship.”
The Brumbies will bring direct exposure to over 1.2 million rugby fans in some of the best markets and venues nationally and internationally, as well as gaining more fans daily via digital platforms in addition to several exciting new initiatives the Brumbies will unveil in 2016.
The announcement is made as all Australian rugby fans excitedly enter the Wallabies quarter-final weekend at the Rugby World Cup (RWC). Land Rover are Global Partners of the RWC and their commitment to the competition and ultimately Rugby, is extremely visible, making the national allegiance for the Brumbies even more valuable in the name of consistency.
The Brumbies were formed in 1996 to provide a third Australian franchise for the Super Rugby competition. Since then, they have enjoyed more success than all the other Australian teams combined, reaching six finals and winning two championships. The club is also known for producing some of the world’s best rugby players such as Stephen Larkham, George Gregan and Matt Giteau to name just three. In all, 80 Brumbies players have gone on to represent the Wallabies. www.brumbies.com.au
Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover product is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today’s Land Rover line-up includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover, Range Rover Sport and Range Rover Evoque. Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Land Rover website at www.landrover.com.au